A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight. There are over 2.8 billion of us on social media. That's 37% of the world population. …
A lot has been said about the demographics of each top social media platform. However, this infographic from Trackx sets the record straight. There are over 2.8 billion of us on social media. That's 37% of the world population. …
Whether it's Live or recorded, on Facebook, Instagram, YouTube, Twitter or Snapchat, video is everywhere. But how can marketers really measure its success? There is no doubt video is the sexiest form of content for marketers nowadays. …
96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …
Headshots, kittens, or group selfies – the profile photos we choose, reveal a great deal about us. These visuals show how we see ourselves and how we want to be seen by others, which makes them extremely intriguing to …
Ever wonder why there are more women than men on Pinterest? Notice that trolls are often male? Take a look at some fascinating gender-specific behaviours on social media. To start with the basics: while men are …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Video is huge on social media. I have said this so often I am actually tired of saying it. Any person, company, or brand on social media today needs to use or at least try video for their social …
You'd think that the mobile power-users of any platform would be the younger ones - today's teens for example. The digital natives. But if you thought that, you'd be wrong. Because, according to a new …
In the digital age, it is very easy to be weary of online banking and doing any transactions online. It is millennials though, who are first working past this fear and are more reliant on …
There are weeks like that. Weeks when Facebook once again pulls all the cover to itself. I mean, if it wasn't for a burger, all the news would have been about Facebook this week. Not …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …
Have you ever wondered how many Likes are made on Facebook or Instagram posts, or how many Tweets are sent out every minute? As you would probably guess, the numbers should be rather astounding! There is …
It seems like nothing but crafting a good headline is crucial, I would even say it is probably one of the most daunting tasks for social media managers. The ability to write the right words for …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …
Social media are a significant part of our daily lives, changing our habits in many different ways. As with anything new, there are positive, but also negative effects on their wide implementation. According to a recent …
There is nothing more annoying than seeing your hard-earned social media followers disappear. And the difficult truth is that, more often than not, it's your fault if they unfollow you. Why? Because you might be …
Posting updates on social media can be a tricky business and all social media managers know this very well. It's not just about hitting the "Post" button; there's a whole science involved behind this. Also Read: …
I'm sure you read here and there that visual content is able to bring your content strategy to a whole new level. Today, we're having a look at a round of stats as to why …