Admit it. Each time you have the opportunity to "Skip Ad" on YouTube, you do it without feeling any guilt. And in this cool Mini Cooper campaign, you are actually given a reason to do …
Admit it. Each time you have the opportunity to "Skip Ad" on YouTube, you do it without feeling any guilt. And in this cool Mini Cooper campaign, you are actually given a reason to do …
Even though Snapchat is fast growing in popularity, it remains rare to see a brand launch a proper creative campaign on the platform. Taco Bell had some fun, but it is Huawei that will be …
Twitter has proven to be a smart, quick way to embrace an audience and generate some much needed buzz for campaigns either big or small. The latest example comes from Starbucks, which used the power of Twitter to …
The second best thing about social media is their interactivity. Second only, because the real best thing about social media platforms is about hacking their core features to create something original, and awesome. [Tweet "Hacking social platforms' …
"Donating money to charity is so last century." This tagline is from #OneBigTweet, an online activation that wants you to donate your Twitter followers so they can raise more funds to support tea and coffee …
Instagram is a network were creatives champion their ideas and find new ways to implement campaigns that will grab an audience's attention. We have already seen Gap releasing its own soap-opera campaign to great success, but it is now time …
Did you know that gay men in the UK cannot give blood? Well, they can, but only if they did not have sex for over a year. This non-sense comes from the fact that UK …
Instagram is all about celebrating moments. It's about that specific moment you wanted to share with your friends. It's about something you have achieved, something you love or something that impressed you, something you want to …
Bringing social media applications to real life is the buzz these days. We see more and more brands embracing this type of promotion and, to be honest, it shows just how much potential there is in social …
Instagram introduced its new carousel ads a few months back now. The big novelty is that these ads are now clickable, for the first time since Instagram has removed all hyperlinks from its platform years …
After the amazing success of the Epic Split last year, Volvo has once again stolen the show during this year's Cannes Lions. This time, it was about Volvo cars, and its social campaign to "steal" the buzz during …
Twitter is definitely the best platform to share immediate information. But, too often, creativity is left out. Google France wanted to show that Twitter could also be the host platform for cooler, more creative activities. [Tweet "Too …
Months ago we reported that YouTube was bringing 360-degree videos to the platform, and since then we haven't seen much to test the functionality. Now, Bjork has released her latest music video on YouTube in …
If there is not thing social media have taught us, it is that we can make the Internet about what we like. Our Facebook interests, the people we follow on Twitter, the pictures we like …
Twitter might be the best tool to reach out to a maximum of people and ask them to act on something. The WWF (World Wide Fund for Nature) is looking for donations to help save …
On Twitter, a lot of what we share has a negative feeling to it. Yes, we love to rant, vent and complain on Twitter. In fact, a recent research conducted among 50000 Internet users revealed …
Shoppable here, shoppable there, shoppable everywhere! Brands have started taking advantage of every little technological feature that will make their content convert, instantly. The latest brand to join the craze Puma. Also Read: 12 Awesome Twitter …
Do you think that messaging services are not a field for marketers? Well, you should reconsider that. Not only do the stats show that messaging apps are a key player when it comes to user engagement, …