#DareToCreate – A campaign developed to promote the release of Arsenal’s new Adidas home jersey has been pulled down after backlash started on Twitter.
Adidas and Arsenal combined forces to launch the new team’s home jersey with a Twitter campaign they hoped would create positive sales momentum. But, the campaign was suddenly pulled down just hours after going live. It seems the idea was not as good as it seemed.
The #DareToCreate campaign was built around a simple idea: People on Twitter who liked a tweet from @adidasUK announcing the new home kit saw their Twitter usernames appear on a digital replica of the Arsenal jersey. The said jerseys were then automatically (remember that word) tweeted out by @adidasUK, along with the message, “This is home. Welcome to the squad.”
And of course, it happened… Within hours, Twitter users changed their usernames to the worst possible racist, anti-semitic and horrible names, which were then automatically tweeted out on @adidasUK.
And yes, this was all predictable. Remember Boaty McBoatface?
Adidas' #DareToCreate campaign provides yet another valuable reminder to brands on why you should never let the internet customise anything. pic.twitter.com/uw02upr63g
— Andrew Bloch (@AndrewBloch) July 2, 2019
For posterity: pic.twitter.com/wN47qoG0Ai
— Walker Bragman (@WalkerBragman) July 2, 2019
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
