IKEA revisited the iconic living rooms from The Simpsons, Friends and Stranger Things to create perfect ads using only IKEA furnishings.
Have you ever noticed that many successful American TV show involve a living room set? And that this set often becomes even bigger than the show itself?
A new ad campaign from IKEA in the UAE is revisiting the living rooms of TV’s most known series: The Simpsons, Friends and Stranger Things. All ads were created using only IKEA furniture and decorations.
IKEA – Simpsons
The campaign was created by Publicis Spain. Dubbed “IKEA real life,” the campaign took two months to identify and find all the right IKEA pieces to recreate the sets. All were then compiled and designed with 3D software to recreate these iconic TV living rooms.
IKEA – Friends
Vinod Jayan, Managing Director for IKEA in the UAE, Qatar, Egypt and Oman, said of the campaign: “The IKEA team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms. It was a great collaborative effort that led up to a stunning result. A true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”
You can visit the campaign’s microsite to see each room and find out more about the products featured.
IKEA – Stranger Things
You might also like
More from Featured
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
