Greenpeace Russia and Isobar Moscow have launched the EarthApp campaign on Instagram, utilizing the #FaceApp trend to draw attention to the effects of climate change.
Sometimes reactive marketing is good. Seeing the growing trend behind the aging app FaceApp, Greenpeace Russia and Isobar Moscow teamed up to launch EarthApp. The objective of the campaign is to draw attention to a real world problem: climate change and the devastating effects it will have on our planet.
Diana Volkova, creative of Isobar Moscow said: “Climate change gets harder and harder to ignore: we see how the weather changes, how ecosystems more become unstable. And when users post their “oldified” faces, a question appears: what is going to be around us by that moment? How the world changes when we look like our portraits from FaceApp?”
“We’ve tried to show answers to these questions in our posts, to raise awareness and call to action against climate change. We don’t have that much time, but we still have it. Time to act now!”
The first EarthApp post featured St Petersburg flooded with water from the Neva river. It attracted a lot of attention on Instagram and among influencers who shared the post with their followers.
Polina Karkina, Greenpeace Russia’s coordinator for climate and energy, explained:
“Scientists have agreed long ago that human actions are to blame for the modern climate change. Humanity burns coal, oil and gas, that leads to the release of greenhouse gas. With these uncontrolled bursts we’ve turned the atmosphere into a trash yard. Its thin balance is broken, and the climate that was good for living becomes hostile to us and all forms of life around us. We need to spread the word that humanity is on the brink of catastrophe. And changes may come only if we stop acting like there’s no tomorrow”.
If you like this campaign and would like to support Greenpeace and its new oil initiative, you can sign their petition here.
BEFORE: St Petersburg

Credits : Greenpeace, Isobar Moscow
AFTER: St Petersburg

Credits : Greenpeace, Isobar Moscow
BEFORE: Baïkal

Credits : Greenpeace, Isobar Moscow
AFTER: Baïkal

Credits : Greenpeace, Isobar Moscow
BEFORE: The Arctic

Credits : Greenpeace, Isobar Moscow
AFTER: The Arctic

Credits : Greenpeace, Isobar Moscow
You might also like
More from Creative Campaigns
Amazon Alexa Mimics The Voices Of Your Dead Relatives
Amazon is testing an experimental Alexa feature that allows it to mimic the voices of your dead relatives. Read that …
You Can Now Pin Up To 3 Posts To The Top Of Your Instagram Profile
Instagram will now let you pin up to three posts to the top of your profile page, including Reels, giving …
Street Fighter 6 Shows Off Its New Style With New Video Trailer
Street Fighter 6 will launch in 2023 but this new trailer by Capcom shows off the new more colorful gaming …
Still Looking For A PS5? You Can Request An Invite To Buy One On Amazon
You can now request an invite to buy a PS5 on Amazon. If you are chosen, you will receive a …
Amber Alerts For Missing Children Are Coming To Your Instagram Feed
Instagram is rolling out a new Amber Alerts functionality to bring missing children alerts into your feed.On Wednesday, Instagram announced …
TikTok Is Testing Clear Mode For A Clutter-Free Experience
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
Salvation Army Hits Back At Balenciaga With Truly Destroyed Sneakers
Salvation Army has hijacked the launch of the controversial launch of Balenciaga's Paris sneaker, with its own 'truly destroyed' campaign.If …