IKEA has a new logo, designed to be more video-friendly and show a modern image of the company, moving away from its iconic blue and yellow signature for the first time.
It’s a new era: One of digital advertising and video. One that forces brands to adapt and think differently. Like IKEA, for example, who, together with agency 72andSunny Amsterdam, is introducing its new visual identity. And while it is keeping its traditional shape, the iconic blue and yellow are gone.
Instead, the new IKEA logo – dubbed “The Fönster”—Swedish for “The Window” – proudly shows its transparency, which allows it to work better over video content. And while the classic blue-and-yellow IKEA logo will remain the brand’s core identity, “The Fönster” is bringing the brand fast-froward to 2019 and the new visual requirements for brands to stand out.
“We have created a future-proof version of the iconic IKEA logo,” says Carlo Cavallone, ECD and partner at 72andSunny Amsterdam. “It has been optimized both in form and function, and is now more relevant and effective for the future touch points of the IKEA brand because it will open up a deeper—and far more emotional—connection between IKEA and a wide audience of people.”
You might also like
More from Creative Campaigns
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
7-Eleven Has Launched Its Online Merchandise Shop: 7Collection
7Collection features apparel and accessories inspired by 7-Eleven and its products, such as Big Gulp and Slurpee.The new online marketplace is …
Instagram Is Working On ‘IG Candid,’ A BeReal Clone
Meta is looking to take advantage of the craze around BeReal with 'IG Candid' - a clone of the new …
YouTube Starts Adding Watermarks To Downloaded Shorts Clips
YouTube has started adding watermarks to downloaded Shorts clips to stop users from cross-posting them to other platforms.
How Effective Are TikTok Spark Ads?
Every wondered just how effective TikTok Spark Ads are? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team, …
McDonald’s Asked Local Food Bloggers To Create Its New Regional Burger
McDonald's turned to food bloggers to create the recipe for its new premium burger, the Maestro, in the Baltic countries.The …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
