Deutsche Bahn, the German rail company, launched a campaign that encourages domestic travel using photos of German location that mirror famous world tourist destinations.
According to Deutsche Bahn, 72% of Germans travel abroad for their holidays. The reasons are multiple of course, but the quest for famous world landmarks is often the main reason behind far and expensive travels.
Strong from this insight, the German rail company worked with Ogilvy Germany and Getty Images to launch the “No Need To Fly” campaign, inviting Germans to enjoy the benefits of cheaper train travels in Germany.
The campaign used AI to identify German locations that resembles iconic world landmarks. Then, using Facebook data, they targeted travel enthusiasts and local influencers with dynamic video ads including real-time comparisons of travel costs between international landmarks and their German counterparts.
Over 13 days, 750 unique ads were created, generating an impressive 6.61% conversion rate and resulting in a 24% increase in YoY revenue for Deutsche Bahn.
Who said Instagram travels had to be out of reach?
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …