Imagine a world without logos. A world where all your favorite brands are represented by Art Deco lettering. Welcome to the world of Rafael Serra.
Rafael Serra, a graphic designer from Lisbon, Portugal, is passionate about lettering art. His latest project consists of replacing the logos of our favorite brands with their lettering alternatives.
By keeping the color code and using revealing shapes, Rafael manages to make each of his design highly recognizable. Some may say his work even looks better than the original brand logos…
For more, follow Rafael on Instagram.

Twitter – Credits: Rafael Serra

Porsche – Credits: Rafael Serra

Ferrari – Credits: Rafael Serra

Adidas – Credits: Rafael Serra

Coca Cola – Credits: Rafael Serra

Google – Credits: Rafael Serra

Games of Thrones – Credits: Rafael Serra

IKEA – Credits: Rafael Serra

Instagram – Credits: Rafael Serra

McDonald’s – Credits: Rafael Serra

Netflix – Credits: Rafael Serra

Nike – Credits: Rafael Serra

Pepsi – Credits: Rafael Serra
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