Summer is here and you deserve to get your McDonald’s delivered wherever your new favorite picnic spot might be.
McDonald’s wants to be part of your summer life so it invented a picnic blanket that i QR-enabled so that you can scan and get your favorite food delivered to you, wherever that might be, out in the park, at the beach or by the pool.
Here is how it works: after scanning the QR code on the blanket, your geographic location is shared with the delivery service of your choice (like Uber Eats for example. and your order will soon be on its way to your blanket.
Here is the catch though: the limited-edition blankets are not for sale and can only be won through McDonald’s social media channels. And the service is only available in Sweden. Still this is a pretty cool idea.
Sofie Lager, marketing manager at McDonald’s Sweden, explained: “We love to surprise our guests with new, innovative solutions that make it easier for them to enjoy our food. We have already seen McDelivery’s success since its launch about a year ago, and now we want to give everyone out enjoying the summer the possibility to get their Big Mac or Happy Meal straight to the picnic blanket without moving an inch.”
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