Instagram is becoming very "business-friendly" lately. Following the limited introductions of in-app payments, it has now announced that businesses will soon be able to use "action buttons" on their profiles.
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Earlier this month, Twitter announced that it had added new brands to the very selective list of companies that can feature a 'Buy' button in their tweets. It is pretty safe to assume that more businesses would …
Pinterest has been long registered in our minds as the most successful leads and sales generation social media platform. With a devoted community, the platform is the destination for users who seek inspiration and for brands …
I wonder if you've noticed, but there's an e-commerce race going on - one that all the major social platforms are dying to win. Twitter has just taken a big step closer to winning. Anyone …
If you thought that Facebook launched Marketplace to just cater for buying and selling between users, you are wrong. After launching in 17 more countries recently, Facebook seems to have a lot more coming to …
Bit of a mouthful, that headline. Apologies folks. Let's begin by clearing things up. What do 'selling on social' and 'social selling' possibly entail. While the they are similar, they actually mean two very different things. Selling on social, can …
Social shopping is an important trend, but no social network has really integrated seamless functionalities for users to buy things directly. Instagram might be a good discovery tool, but the absence of links on posts …
It's 2015 and you're no longer asking yourself if you should be using digital marketing for your brand. What you are still asking yourself though is what you should actually be doing when marketing your …
2014 is nearly over. It's been an intense year, and we've seen a lot happen in social media - in some respects it's been the hottest year for the field so far! Many changes - …
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages - a dedicated tab on company pages for products.
YouTube is testing a new Viewer applause feature that lets fans donate to creators in very much the same way as they do on Twitch.
Just months after launching its Oculus Go headset at F8, Oculus has announced Oculus Quest, its first all-in-one VR gaming system.
Stop everything. On November 7, Instagram will launch a series of e-commerce features that will allow brands to tag products and sell them directly from the app. It looks like Instagram is about to beat everyone to it. Social commerce …
Instagram’s worldwide user-base getting past the 400 million-mark in the second half of 2015, was one of the most delightful news for online marketers across the globe. It’s amazing that what started as an app …
Everyone is going bananas about emoji, and quite understandably so - they're a cool and simple way to convey emotions where words simply cannot sometimes. While it's easy to add the emoji keyboard on your smartphone, but using …
Facebook is about to make it much easier for brands to display their services and products on their Facebook Pages, especially on mobile. With two new sections that are being tested with a small group …
Instagram is getting serious about its ad business, A few weeks after introducing Carousel and the first ever clickable ads on its platform, Instagram is now beefing up its offering, introducing action buttons like "shop …
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