Pinterest has been long registered in our minds as the most successful leads and sales generation social media platform. With a devoted community, the platform is the destination for users who seek inspiration and for brands that need to convert.
The social media platform has been offering its Buy Button for quite some time know, however, it was only sourced through selected partners and, most specifically, Shopify. However, it looks like the trial period is over, as Pinterest is now giving access to its Buy Button via numerous other service providers, among them Bigcommerce, Magento and IBM Commerce.
This move comes days after Twitter’s integration with many e-commerce platforms as well. Moreover, it comes months after Pinterest‘s mobile-only Buy Button implementation. Back in June, the social network had announced that it aspired to be the first mobile only social commerce platform. It seems that the experiment was successful.
Pinterest is currently host to billions of pins, but only a small percentage of them is actually shoppable. The latest developments promise to change the current snapshot and create a one-stop-shop destination for users and brands.
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