If you want to succeed with YouTube pre-roll ads, you have to make sure you get people's attention and get them to convert, fast. A recent campaign from Yoox played with exclusivity and impulse buying …
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YouTube has introduced four new features that help advertisers target audiences more effectively, personalise and customise video ad creative, tell stories with their ads, and measure ads more effectively. Online video ads have a clear advantage …
You've been tasked with continuing a big TV campaign on Facebook and Instagram. But the only assets you're given are a bunch of long, 16:9 aspect-ratio TV ads. Here's how to repurpose them, to make …
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad.Many might think that its ok to run the same creatives on different platforms. …
To continue taking advantage of the gaming ad sector on its Audience Network, Facebook is building new ad formats to cater for game developers and players as well. According to McKinsey, the gaming ad sector will …
You could start seeing full-screen ads on your Twitter mobile app in the coming weeks, as the social network is expanding its ad format inventory to offer more solutions to advertisers.The news came in a Tweet …
Twitter signed a number of live broadcasting deals last year, so it was only a matter of time until it also partnered with a news organisation to bring its users a 24/7 streaming service. Now …
Snapchat has never been really keen to share analytics and insights. But now, in a partnership with Moat, the white ghost company will let advertisers how well their video ads perform.The new viewability score is validated …
Consumers are watching more video today than ever before. So, to help marketers tell better stories, reach their audiences, and drive results with video ads, Twitter has rolled out In-Stream Video Ads.The launch of In-Stream Video …
Twitter will be taking part at Digital Content Newfronts this year. During its presentation on May 1 in New York City, the company will be presenting a new content lineup including sports, entertainment, news, and creators to …
While many of us remember the early popularity fight between Facebook and MySpace, that’s all ancient history for Generation Z. Today’s teens are all about Instagram and Snapchat; many are avoiding Facebook altogether.Why the pickiness? …
You have been warned: this is the sexiest new ad format. Instagram Stories ads are now available to all businesses, globally.Instagram Stories is not only the newest feature, it's also the home of the "sexiest" …
Everyone hates 30-second unskippable ads, and YouTube knows it. The company has now announced that it will be phasing out the format in 2018, concentrating instead on shorter ads. This is meant to offer a better advertising …
Whether it's Live or recorded, on Facebook, Instagram, YouTube, Twitter or Snapchat, video is everywhere. But how can marketers really measure its success?There is no doubt video is the sexiest form of content for marketers nowadays. …
More and more brands are using emojis on Twitter as they foster emotional bonds with users, and have surely contributed to the success of many campaigns. Twitter also says that branded emojis can supercharge campaigns. The use of emojis …
In its attempt to further monetise video content on its platform, Snapchat is now telling advertisers to buy bigger packages of ads to bundle them sequentially.According to multiple sources, Snapchat is pitching advertisers a new …
Social video spending is increasing by the day, and as the format is becoming a more favourite among marketers, they start to understand its benefits. Let's look at how in-feed, autoplay video on Twitter drive …
Video is Facebook's most valuable content format and it is about to be monetised. Word on the street is that Facebook will soon be testing mid-roll ads within uploaded videos.All those views on Facebook videos are actually very …