Most major social networks have video ads. And now, they are finally coming to Pinterest, with the launch of Promoted Video ads on the platform.
We haven’t heard much from Pinterest lately, but it’s obviously been quiet for good reason. After seeing a 60% increase in video views, the company is launching a new ad format – Promoted Video ads. The new format, running in Pinterest‘s native video player, allows users to take action after watching a video.
The format is combined with featured pins for users to click on to buy products or services.
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According to results of tests with 12 partners during the last few months, the new ad format is also incredibly good at reaping results. Partners found that Promoted Video ads delivered “significant brand lift metrics” across different verticals, and were over 4x more memorable than ordinary ads without videos. And this is obviously in the nature of Pinterest itself. Mike Bidgoli, Product Manager at Pinterest explained in a recent blog post announcing Promoted Video ads
Also, Meredith Schaffner, Marketing Manager at General Mills’ Old El Paso – one of the partners explained just how much happy the brand is with the new format, after testing it for the past few months.
Promoted Video ads are available to managed partners in the U.S. and U.K. for the time being.
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