Most major social networks have video ads. And now, they are finally coming to Pinterest, with the launch of Promoted Video ads on the platform.
We haven’t heard much from Pinterest lately, but it’s obviously been quiet for good reason. After seeing a 60% increase in video views, the company is launching a new ad format – Promoted Video ads. The new format, running in Pinterest‘s native video player, allows users to take action after watching a video.
The format is combined with featured pins for users to click on to buy products or services.
If you like our stories, there is an easy way to stay up to date:
Follow @wersm
According to results of tests with 12 partners during the last few months, the new ad format is also incredibly good at reaping results. Partners found that Promoted Video ads delivered “significant brand lift metrics” across different verticals, and were over 4x more memorable than ordinary ads without videos. And this is obviously in the nature of Pinterest itself. Mike Bidgoli, Product Manager at Pinterest explained in a recent blog post announcing Promoted Video ads
[quote]According to recent data from Mary Meeker, 55% of people on Pinterest want to find or shop for products on the platform. Only 12% of people say that about social networks. And since 75% of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable[/quote]
Also, Meredith Schaffner, Marketing Manager at General Mills’ Old El Paso – one of the partners explained just how much happy the brand is with the new format, after testing it for the past few months.
[quote]We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience,[/quote]
Promoted Video ads are available to managed partners in the U.S. and U.K. for the time being.
If you like our stories, there is an easy way to stay up to date:
Follow @wersm
[wysija_form id=”5″]
More from Pinterest
4 Reasons Why Pinterest Is Futureproof
With more and more social networks coming under intense scrutiny for their role in the global state of affairs, there's …
Pinterest Brings Shopping Recommendations And Browsable Catalogs To Home Feed
Pinterest is bringing shopping to the forefront of its platform, with shopping recommendations and browsable catalogs on its home feed.
Pinterest Introduces Story Pins For Immersive Storytelling
Not long after giving limited release to Carousel Pins, Pinterest is now launching an immersive way to share stories on …
