Most major social networks have video ads. And now, they are finally coming to Pinterest, with the launch of Promoted Video ads on the platform.
We haven’t heard much from Pinterest lately, but it’s obviously been quiet for good reason. After seeing a 60% increase in video views, the company is launching a new ad format – Promoted Video ads. The new format, running in Pinterest‘s native video player, allows users to take action after watching a video.
The format is combined with featured pins for users to click on to buy products or services.
If you like our stories, there is an easy way to stay up to date:
Follow @wersm
According to results of tests with 12 partners during the last few months, the new ad format is also incredibly good at reaping results. Partners found that Promoted Video ads delivered “significant brand lift metrics” across different verticals, and were over 4x more memorable than ordinary ads without videos. And this is obviously in the nature of Pinterest itself. Mike Bidgoli, Product Manager at Pinterest explained in a recent blog post announcing Promoted Video ads
[quote]According to recent data from Mary Meeker, 55% of people on Pinterest want to find or shop for products on the platform. Only 12% of people say that about social networks. And since 75% of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable[/quote]
Also, Meredith Schaffner, Marketing Manager at General Mills’ Old El Paso – one of the partners explained just how much happy the brand is with the new format, after testing it for the past few months.
[quote]We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience,[/quote]
Promoted Video ads are available to managed partners in the U.S. and U.K. for the time being.
If you like our stories, there is an easy way to stay up to date:
Follow @wersm
You might also like
More from Pinterest
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.
Pinterest Introduces Its First-Ever Original Content Series
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily …
