You've been tasked with continuing a big TV campaign on Facebook and Instagram. But the only assets you're given are a bunch of long, 16:9 aspect-ratio TV ads. Here's how to repurpose them, to make …
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad. Many might think that its ok to run the same creatives on different platforms. …
You could start seeing full-screen ads on your Twitter mobile app in the coming weeks, as the social network is expanding its ad format inventory to offer more solutions to advertisers. The news came in a Tweet …
Consumers are watching more video today than ever before. So, to help marketers tell better stories, reach their audiences, and drive results with video ads, Twitter has rolled out In-Stream Video Ads. The launch of In-Stream Video …
You have been warned: this is the sexiest new ad format. Instagram Stories ads are now available to all businesses, globally. Instagram Stories is not only the newest feature, it's also the home of the "sexiest" …
Everyone hates 30-second unskippable ads, and YouTube knows it. The company has now announced that it will be phasing out the format in 2018, concentrating instead on shorter ads. This is meant to offer a better advertising …
Whether it's Live or recorded, on Facebook, Instagram, YouTube, Twitter or Snapchat, video is everywhere. But how can marketers really measure its success? There is no doubt video is the sexiest form of content for marketers nowadays. …
In its attempt to further monetise video content on its platform, Snapchat is now telling advertisers to buy bigger packages of ads to bundle them sequentially. According to multiple sources, Snapchat is pitching advertisers a new …
Pinterest only launched Promoted Video very recently, and already it's had so much success, that the company is launching a new style of Promoted Video in a brand new "Explore" section. Pinterest has found that "Promoted …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …
Most major social networks have video ads. And now, they are finally coming to Pinterest, with the launch of Promoted Video ads on the platform. We haven't heard much from Pinterest lately, but it's obviously been …
We are all annoyed by ads on YouTube - especially the ones that we are unable to skip. Luckily there are also ads that we can skip after 5 seconds. Now, YouTube is launching a new ad …
While Facebook is getting bigger and bigger, also pulling up Instagram with it, Twitter is not doing so well. Once dubbed "the new Facebook", Twitter isn't seeing a bright future at the moment, because it simply …
Remember those very early movies back in the 1920's? There was no sound recording back then, so it was all about the acting, and all about the image of course. In a recent audience ratings report, …
Up until now, advertisers on Instagram could only post 30-second video ads on the platform - that's still 15 seconds longer than video posts. But today, Instagram has announced that it's starting to run 60-second video …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
Before Facebook launched its native video capabilities, the only way for individuals or brands to share video was through Vimeo, YouTube or some other video platform. This wasn't always ideal, but it worked. Then, Facebook brought …
In June this year, Facebook started testing cost-per-view bidding at 10-second views for video ads. Today, the company is announcing that this bidding type is now available to everyone to use. Also Read: Ad Bidding On …