Facebook advertisers are fuelling its ad platform with hefty budgets, so every little thing that can help us allocate and manage them more efficiently, has our support. The latest feature in Facebook's "ads arsenal" is here to …
In September, Facebook introduced dynamic ads for retail and store visits optimisations. Now, it's bringing dynamic ads for mobile app installs as well. Research by Gartner shows that, smartphone sales went up 9.7% in Q4 of 2015 …
Facebook is running out of ad space on the News Feed. And that's bad news for a company that makes all of its revenue from advertising. So, it's now testing ads in Groups, looking to make the most …
Ads are a big part of any user's experience on the internet, being the main way websites monetise their traffic after all. The same applies to social media - Facebook is the most sophisticated ad platform …
A big challenge for local brick-and-mortar businesses these days, is how to measure how their online ad campaigns affect offline actions such as shop visits and in-store sales. To help them, Facebook has announced three …
Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook's Audience network, whether they are Facebook users or not. This is an important step for the company as …
There will be cries of joy from social media marketers! It seems that Facebook has finally removed the 20% rule for ads. No more rejected creatives because there's too much text on them. Amazing, right? The 20% rule …
Facebook launched conversion lift measurement over a year ago, to help advertisers better track conversions instead of clicks alone. Now, it is expanding the feature to many more advertisers, helping them more accurately measure ad performance …
If you haven't been using Facebook or Instagram ads recently, it's possible that you are not aware of all the current ad specs on the two platforms. Yes, things move pretty fast, and it's not …
If you're an advertiser using Facebook, and it's lead-generation you're after, here's some very useful information for you courtesy of Nanigans. Ready to find out which is the best time of the week to run …
It's 2016, Facebook's revenue model has become a well-oiled machine. In order to generate income, the company is cutting down on Pages' organic reach, to encourage marketers to use ads. While we may question this "get …
Social media is an ever evolving world. It's hard to say on top of your game, because there is always a new feature, a better way to do things, or simply a new idea. Facebook …
Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way... Some brands have already done …
In June this year, Facebook started testing cost-per-view bidding at 10-second views for video ads. Today, the company is announcing that this bidding type is now available to everyone to use. Also Read: Ad Bidding On …
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …
Facebook's Audience Network has only been in existence for about a year now and it has already grown into "one of the largest ad networks in the world", making it a great tool to extend …
Facebook is the leading social media platform out there, and believe me, it will not let anyone take its place. It's like the company announces something new every week, keeping the competition far behind, or …