In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results in lower reach.
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually work.
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find out!
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
This month, Hootsuite's Senior Manager for Social Marketing, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.
This month, Hootsuite's Social Media Marketing Manager, Amanda Wood, and her team, try to get shadowbanned on Instagram.
In this article, Amanda Wood, Social Media Marketing Manager at Hootsuite examines five social media experiments and their findings.
Facebook has added a new Experiments section in Ads Manager that includes multiple types of tests previously available from Test and Learn, and Split Test.
Another day, another Twitter test. This time Twitter has been reported to be experimenting a way to show tweets to users from accounts that they don't follow, but that their friends follow. Also Read: The Day Twitter …
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