Did you know that a goldfish has an attention span of only 9 seconds? That does not sound like much, does it? Well, what if I told you that humans aren't much better? In 2015, our attention span …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their insight with …
Like most people, I access my Twitter account through an app - either on mobile or on desktop. This, however, doesn't mean that Twitter doesn't update its web platform. In fact, it just rolled out a small tweak. Also Read: Twitter …
Sometimes we would like to assume things won't change too much, that we have reached a state where Facebook leads, and everyone else follows. That status quo would work for everyone, marketers, brands, users even. …
During 2015, social media grew at an extraordinary rate, and as a space that traditionally belonged to brands and marketers, social is now the place to be for any type of organisation and/or person trying …
Slowly but surely, brands are starting to adopt emoji in their social media posts. Just like "smileys" before them, they allow marketing messages to go further, as they convey or reinforce a certain tone of voice, …
Merry Xmas! If Facebook was to be remembered for only one thing in 2015, it would have to be video. The platform has really worked hard to catch up on YouTube, and some even consider Facebook …
Before Facebook launched its native video capabilities, the only way for individuals or brands to share video was through Vimeo, YouTube or some other video platform. This wasn't always ideal, but it worked. Then, Facebook brought …
Instagram is definitely one of the platforms with the most potential, nowadays. And ever since it was acquired by Facebook, it has launched many new features to help businesses make the most of its possibilities. Ads, for …
If you still had doubts, this week may have settled them: Facebook is the leading social media platform and it will probably stay so for years to come. Not only does Facebook count the largest …
Because of my interview with TBC London’s CEO Jon Burkhart, last week, this week I was given the opportunity to throw orange stress balls at him and other industry experts, at his “BALLSY Quarterly Event”. So what did …
Instagram is definitely the platform where brands need to be right now. It is one of the platforms generating the most user engagement and as its offering and membership grow, it becomes clear that it has …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 10-12 questions. Then, we share their …
You hear it everyday: a video went viral. What does that mean exactly? Does it mean it successfully connected with an audience, that it conveyed the brand message? No, it means it got hundreds of …
Remember "Questions," the Facebook feature that allowed Page admins to survey opinions among their fans? Some claimed it was a great way to engage with the audience. But, despite that, Facebook suddenly removed the feature. Well, …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 10 questions. Then, we share their …
Visual content is able to bring your social media marketing efforts to a whole new level. Images and videos can be squeezed in at any moment to increase the layout of your articles and shareability. Also …
It’s Now Easier To Like And Comment As Your Facebook Page
If you are not getting enough engagement on your Facebook page, it might be because, you are forgetting to engage with others as a page as well. An by this, I mean engaging with content posted …