Faves To Hearts Has Lead To More Engagement On Twitter

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Many of us were sceptical of Twitter‘s change from fave like heart. Yes, many complained, and its effects not immediately apparent; but it looks like it really paid off for Twitter. According to a new study from Locowise, the change has lead to an increase of engagement on the platform.

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Twitter itself has found that the change has brought a 6% increase of activity for current users and 9% increase for new ones. In Locowise’s study, it is clear that the change has increased favoriting by 27.82%. The study looks at more than 1,500 Twitter profiles 3 months before and 3 months after it. The profiles checked, tweeted around 2.2 million times during that time, and got over 21 million favorites in total.

Twitter has seen an increase of interactions since faves were changed to likes

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The average tweet before the change, received on average 8.16 favorites. The same after the change received 10.43 likes. Now, that’s a 27.82% increase in pressing a specific button – which is quite incredible actually.