Like most people, I access my Twitter account through an app – either on mobile or on desktop. This, however, doesn’t mean that Twitter doesn’t update its web platform. In fact, it just rolled out a small tweak.
Also Read: Twitter Is About To Introduce A Dedicated GIF Button
Until now, each time you visited Twitter.com and wanted to interact with a tweet, you could do so inline, right below the original tweet. From today, several users have noticed that each time they want to reply to a tweet, it transforms into a pop up window.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
One would argue that Twitter wants its users to read the whole thread of a conversation, instead of the various, scattered bits and pieces. However, some say that this disrupts the natural flow of a discussion, and the spontaneity of the medium.
Whatever you might believe about this feature, with it Twitter succeeds in promoting Cards. Twitter Cards, the vehicle for multimedia tweets is a sellable unit to its advertisers. By leveraging pop up Tweet windows, Twitter can claim that it increases ads penetration and overall impressions.
This update seems to be in line with Twitter’s latest update – its homepage featuring tweets accessible to everyone, even if they are logged off or non-subscribed users. Will these changes help Twitter build some positive press? More importantly, will it help Twitter make money? What’s your take?
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Twitter
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
Twitter Tests Larger Product Displays With Twitter Shops
The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on …