Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit.
To help brands connect with top creators on its platform, Snapchat is launching a new pilot program called "Snapchat Storytellers."
Almost every single News Feed tweak during the past couple of years has had the very same justification behind it; “bringing people closer together.” So what is the fuss all about?
For when a brand gets political, the stakes are higher up; Brands may create a niche, but they may also alienate their target audience once and for all.
In an unexpected twist, Instagram is now letting you archive Stories and pin them to your profile, where they can be seen forever.
There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
With its 600 million users across the globe, Instagram has become the fastest-growing platform for influencer marketing in 2017. It is estimated that brands will spend over $1 billion this year, to activate influencers on the platform. You don't always …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …
Not so long ago we reported that Twitter was opening up verification to everyone. Now, the company is announcing that it will be extending the creative format that is Moments to more creators, influencers, brands, …
Any marketer knows just how important live research is, as it makes consumer and market insight a lot more timely and accessible. To help marketers conduct live research, Twitter has launched Twitter Insiders - a network …
Following the news that there is a central place for users to go and find their own temporary profile image frame, Facebook has suggested that it is building a platform to allow pages to create …
Instagram can thank Facebook. The platform has witnessed incredible growth since the end of 2015, now serving ads for over 200,000 brands each month. Also Read: Be Someone Famous On Instagram When Facebook decided to fully integrate …
Many man-hours could be saved if brands, companies and social media marketers were not reluctant to address their audience on social media the way they too would want to be addressed. But, alas, we can't have …
Sometimes we would like to assume things won't change too much, that we have reached a state where Facebook leads, and everyone else follows. That status quo would work for everyone, marketers, brands, users even. …
During 2015, social media grew at an extraordinary rate, and as a space that traditionally belonged to brands and marketers, social is now the place to be for any type of organisation and/or person trying …
Slowly but surely, brands are starting to adopt emoji in their social media posts. Just like "smileys" before them, they allow marketing messages to go further, as they convey or reinforce a certain tone of voice, …
Hello! Hi! Can you believe we are only two days from the end of Daylight Saving time? Extra snooze time for all of us! A few years ago, I managed to book myself flights on …
Many brands think of Facebook or Twitter first, when it comes to the percentage of users that follow brands on social media. Yet, according to a recent GWI Chart of the Day, Instagram beats all …