Instagram can thank Facebook. The platform has witnessed incredible growth since the end of 2015, now serving ads for over 200,000 brands each month.
Also Read: Be Someone Famous On Instagram
When Facebook decided to fully integrate Instagram ads within its own self-serve advertising platform, there was little doubt it would generate a huge boost for Instagram. Before then, the platform was home to only a few hundred advertisers.
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In September, Instagram opened its self-serve ad platform via Facebook’s Ad Manager – to all users in 30 markets worldwide. Today, Instagram caters to over 200,000 brands, 75% of which are located outside the US, and placing the company ahead of Twitter. That’s what you call a success story.
James Quarles, Instagram’s global Head of Business and Brand Development, explained:
Backed up by the blue giant, unbeatable global leader in social advertising, Instagram has a bright future to look forward to. Maybe it should watch out not to become a platform where only brands with heavy budgets can be represented. After all, we still want to see the dog and baby pics, right ?
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