Following the news that there is a central place for users to go and find their own temporary profile image frame, Facebook has suggested that it is building a platform to allow pages to create their own temporary frames to show their support with their own causes.
Following the bombings in Belgium last week, Facebook did not make a temporary profile image frame available to users. The company cited time constraints as the reason, but it might just be that people have been complaining bitterly about the different ways in which we all react to disasters and/or sad events across the globe, that Facebook has finally decided to give the power to the people.
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The Verge recently reported that temporary overlays that Facebook allows Page admins to create are only a few “weeks from rolling out.” A company spokesperson explained that
[quote]Following this week’s events in Brussels and other recent global tragedies, we’ve received a lot of feedback from the Facebook community, and we’re working on better ways to help people show support for things they care about via their profiles. While this work takes time, we’ve begun building a platform that will give pages the option to create and offer profile picture frames to their fans to express support for a variety of causes, interests and social movements.[/quote]
We all know what this will probably lead… Branded overlays. Different ways for users to show their allegiance to a specific brand… This is going to get a lot more interesting.
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