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This month, Hootsuite's Senior Manager for Social Marketing, Amanda Wood, and her team test the performance of Instagram Reels versus TikToks.
Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Twitter has announced a competition to have researchers find harmful bias in its image cropping algorithm.
YouTube answers 10 frequently asked questions about its recommendation algorithm and video search and discovery.
Instagram actually relies on “a variety of algorithms, classifiers and processes, each with its own purpose.”
The Instagram algorithm will make content recycled from other apps like TikTok less discoverable on Reels.
Facebook is changing its News Feed algorithm again - this time to prioritize original news reporting and transparent authorship.
If you've ever wondered how TikTok decides what content to show you on your feed, here's your chance to find out.
Your organic Page impressions may soon drop as Facebook is rolling out a change to how it counts real impressions to better match its ad metrics.
Facebook is introducing "Why am I seeing this post," to help you understand why you're seeing something, and more easily control what you see in the future.
Influencer Platform Buzzoole has teamed up with Nielsen to help brands and agencies to measure the "true reach" of influencers.
Has your Twitter experience become ruined over time because you are following too many accounts? Read on, this will change your life. Really.