LinkedIn Improves The Relevance Of Its Feed With Hashtags

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LinkedIn is vowing to make its news feed more relevant, by asking users to follow hashtags they are interested in to show them content related to them at the top of their feeds.

LinkedIn really wants to become the social networking platform of choice. After adding more video options and some cool new features, the company now wants to make sure you have the best experience every time you log in. And yes, that means showing you the content you are interested in.

This is why LinkedIn has now decided to ask you what it is that you are actually interested in. If you haven’t yet done so, the next time you log onto LinkedIn, you will be asked to select hashtags that will, in turn, define what will be shown at the top of your feed.

Tired of seeing too many posts you are not interested in on LinkedIn? Well, now it’s up to you to choose what you want to see in your feed.

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First, you will be presented with a list of hashtags you are already following, and you will be given the option to review and unfollow those that are no longer relevant to you. After that, LinkedIn will suggest many (maybe too many) hashtags for you to choose from. These will fall into 9 categories:

Related to your interests
Based on your recent activity
People in your community are interested in
People in your community follow
Popular in your country
Popular with people skilled in one or more of the skills you have

Basically, LinkedIn is asking you to confirm what you are interested in based on what you like, what you have liked on its platform, and what your community – the people you chose to be connected with – is interested in.

I think it is actually a good move. LinkedIn has suffered a lot from showing irrelevant posts to users lately, based on engagement. But LinkedIn is different from other platforms like Facebook, and engagement does not really reflect on what its users are interested in.

Now, let’s see if that makes things better.

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