The Instagram algorithm will make content recycled from other apps like TikTok less discoverable on Reels.
Instagram is calling out Creators who have been cross-posting videos from other platforms, targeting all low-quality video content and videos containing logos or watermarks.
Related | TikTok Expands Its Relationship With Universal Music Group
Creators have long tried to game the system by sharing their videos across platforms, and especially from TikTok to Instagram Reels. But on Tuesday, Instagram announced that it will now intervene and limit the distribution of Reels containing content “that is visibly recycled from other applications,” offering as an example, videos containing logos or watermarks.
Instagram’s spokesperson Devi Narasimhan said in a statement, “We heard in research that people have a less satisfying experience when they see content that is recycled from other apps or is blurry and low-resolution. So, we’re making this content less discoverable in places like the Reels tab.”
Of course, a less official statement would put the emphasis on Instagram looking to convince more Creators to create content right on its platform instead of rival TikTok. But saying just that would be, erm.. less classy, right?
You might also like
More from Instagram
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
