Instagram is reportedly working on a new feature to help you surface your favorite content within the feed.
Ever since Instagram got rid of the chronological feed, it seems like we are all scrolling mindlessly across dozens of posts before even getting to see anything remotely linked to people we know, or content we actually care to see. And especially when you only have a few minutes to scroll.
Well, it seems Instagram could be answering our prayers very soon. The company is reportedly resting out a solution called “Instagram Favorites.”
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The news was first reported by Alessandro Paluzzi, a mobile developer who posted about the new feature on Twitter:
https://twitter.com/alex193a/status/1435919581277609989
“Favorites” lets you categorize your most important Instagram accounts (friends and creators) as your priorities so that their posts will land “higher” in your feed.
Great. And that is not even the first time Instagram has been toying with the idea. Back in 2017, the app had already been testing a different feature that let you limit the exact audience for each post, which was reportedly coming with an algorithmic bump in the feeds of the targeted audience members. Much like the “closed friends” feature works for Instagram Stories.
But the new iteration is about giving users more control about what they see, instead of who can see their content.
For more information on how Instagram currently ranks content in your feed, check out: Adam Mosseri: Instagram Does Not Have One Single Algorithm