Buy ads! Buy more Facebook ads! This could be the reasoning behind Facebook's surprise move to reveal that it's allowing advertisers to place ads within its Messenger app. Of course, the concept is not new. Early …
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad. Many might think that its ok to run the same creatives on different platforms. …
Facebook is introducing "two new solutions" to help marketers derive more value from their campaigns - Value optimisation and value-based Lookalike Audiences. The ability for marketers to focus on and reach the people who are more …
In February, Facebook added the option to use GIFs in ads. Not exactly as many of us have envisioned it, but close enough. Here's a step-by-step guide on how you can use them today. When Facebook allowed …
Facebook launched click to Messenger ads on its platform in November. Now they've been added to Instagram as a placement as well. Ever since it brought ads to Messenger, Facebook has been working hard to give advertisers more …
If you have been looking to spend some advertising dollars on Snapchat, this is what you have been waiting for: Snapchat's self-serve ad manager. Maybe you could not afford the minimum required spend to buy ads through Snap's sales …
Millennials love Snapchat, no doubt about that. But they also believe that it won't last and they will eventually leave the platform! Yes, a large majority Millennials are on Snapchat. But according to a recent research, almost one of two …
As part of its Journalism Project, and in response to ongoing conversations with publishers, Facebook has announced that it will be updating its Instant Articles feature in order to grant publishers more flexibility and monetisation control. Ever since …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook …
This is not a surprise move. Instagram will begin to squeeze video ads within Stories. But worry not, it will not disturb your experience. Not as much as you would imagine anyway. Five months is all …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
Facebook is running out of ad space on the News Feed. And that's bad news for a company that makes all of its revenue from advertising. So, it's now testing ads in Groups, looking to make the most …
Have you ever used Facebook's Offers to entice people to visit your online store or brick-and-mortar retail store? Well, if you found the experience less than fabulous you weren't the only one. So, Facebook is giving Offers …
Starting immediately, advertisers will be able to target anyone who visits a website or mobile app within Facebook's Audience network, whether they are Facebook users or not. This is an important step for the company as …
Earlier this month we announced that Instagram was starting to allow advertisers to add videos to carousel ads. Now, the feature is available to all, as announced in a recent Instagram for Business post. Carousel ads …
We are all annoyed by ads on YouTube - especially the ones that we are unable to skip. Luckily there are also ads that we can skip after 5 seconds. Now, YouTube is launching a new ad …
Weeks after Twitter announced it, Instagram is now looking into changing the order in which posts appear on our feeds. No more chronological order. Your feed will soon be ordered to show the images that Instagram …
Every now and then, Facebook launches something that is awesome but goes a bit unnoticed. This is the case with Facebook Canvas. Perhaps it's the fact that most businesses don't actually have access to it …