Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share …
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We're hearing a lot about Snapchat these days, partly because it is making many changes in a bid to monetise the platform. We hear all the time that Snapchat users are mostly younger and very …
There's a lot of activity at Snapchat these days, and it seems that 2016 just might be the year that we see the platform make some big changes. Case in point, reports of a few lines …
Social media might have been an elitist channel a few years ago, but nowadays, we are all on it. And by all, I mean us, of course, but brands too, a lot of brands. And …
Skype, the once omnipotent communication app, seems to have some more competitors. Its latest contender to the crown comes from China, and it's called WeChat. Ta da! Also Read: WeChat Has Superseded All The Staff In …
Ever since Facebook Messenger became a platform it's been full of surprises. Among other things, you can now order an Uber car directly from Messenger, and integrate the platform with your website - for customer service …
We hear a lot and talk about Snapchat, WhatsApp, Messenger, Twitter, or Facebook. These are all platforms that are highly popular in most countries across the globe. However, we often forget that China - a …
It's the end of 2015 and we are just now starting to see big indications of the the power that online and mobile have, in terms of consumer behaviour. Findings from Facebook's Atlas show us something …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …
Christmas is just around the corner, and it's the time of year that businesses really have a chance to increase their sales before the end of the year. If they really want to do well, …
Everyone talks about influence these days. Yet, no one can really agree on what it means exactly. Is it the reach your posts have? Is it the number of followers you have? Is it the number of …
The other day we told you about the new Lens store on Snapchat. That wasn't apparently the only update on the platform. Some users have pointed out that Snapchat has launched verified accounts. And yes, …
Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their …
Marketing has always been about influencing our consumer behaviour. And to do so, marketers always had access to an arsenal of methods and channels. TV was thought to be the most efficient for long, but nowadays we know …
Instagram is on a roll lately, launching a bunch of new ad products, making it a lot easier for businesses all over the world, to run campaigns on the platform. Now, Instagram has updated its …
Last week Twitter announced that it is "weaving" many more services into Fabric - SDKs that will no doubt get developers very excited again about using Twitter's Mobile Development Platform. Also Read: Facebook Makes It Easy …
Need proof that social media is now a central part of all our lives? Look no further. Because the internet has blessed us with an exploding jack-o-lantern of social media-inspired Halloween costumes this year. Also Read: …
To make your social media presence a success, you really need to know your audience. This is self-explanatory really, but as each social platform has its own core audience, knowing this will help you decide …