The other day we told you about the new Lens store on Snapchat. That wasn’t apparently the only update on the platform. Some users have pointed out that Snapchat has launched verified accounts. And yes, this has so far been independently verified and confirmed.
Sure, account verification will eventually make it onto any platform that wants to be taken seriously – Snapchat is of course no exception to this.
Verified accounts on the platform are called “Official Stories”, and instead of a check mark like Twitter or Facebook they have an emoji. How fitting! So, if you’re looking for a famous person, you will get the little emoji next to their official account.
As Snapchat explains – “so you know they’re the real deal”. However, there still seem to be very few verified accounts out there.
If you like our stories, there is an easy way to stay updated:
The company confirmed this:
[quote]At this time, official stories are being rolled out to a small group of Snapchatters. Over time, official stories may become more widely available.” So, although the feature is officially here, it’s not being rolled out widely just yet.[/quote]
Will that change the way you use Snapchat?
You might also like
More from Snapchat
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …