Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you've always chosen, it won't matter anymore, because the two tools are now becoming one. As you can …
Some people always use Ads Manager and some will always prefer Power Editor when advertising on Facebook. Whatever you've always chosen, it won't matter anymore, because the two tools are now becoming one. As you can …
Remember Instant Articles on Facebook? Yes, the rich-media content format that loads really fast on your mobile devices. Well, Facebook is testing its video equivalent. Video that doesn't use up your data plan. Facebook wants to …
References found in Facebook's code appear to point to a new feature that may allow users to connect to each other as "mentor" and "mentee." Facebook isn't just copying Snapchat. It's interested in some features that …
Facebook is updating its collection ad format with so-called "lifestyle templates," for brands to bring their print catalogs to life on mobile. Facebook launched its 'shoppable' collection ad format earlier this year, as a way for …
Facebook Messenger has released additional ways to communicate with customers, in the form of three new message tags to be used by businesses and developers. In April, Messenger announced that it was launching message tags to …
WhatsApp has confirmed that it is building and testing new solutions for businesses - including a free WhatsApp Business app for SMBs, and a paid enterprise solution for larger companies. WhatsApp has always been about people. …
Apart from being possibly the most engaging social platform out there, Instagram has many characteristics that make it the first choice of many marketers. Here are 7 pretty important ones. With over 700 million monthly active …
A recent study conducted by Facebook IQ has found that gender-positive ads, projecting the empowerment of women and gender equality, generate more positive responses. In a People Insights post last month, Facebook IQ shared recent research …
We can now shoot 360 photos directly from the Facebook app. But creating them perfectly isn't really the easiest thing in the world. Facebook wants to help. If you've ever tried to create a panoramic photo …
WhatsApp has started experimenting with verified business accounts. While the test hasn't been announced, WhatsApp describes how this will work, in an FAQ on its site. WhatsApp hasn't done much to help businesses take advantage of …
Imagine you could leave a reaction on a post, simply by making a facial expression. Well, there's a new social platform that will allow you to do so. Say hello to Polygram. Last year, Facebook …
As more and more people use GIFs to express themselves every day, it's only fitting that creators would be given the ability to track the popularity of their GIFs. To do so, GIPHY has added …
Twitter launched an app for Xbox One back in 2016 as a way for users to access premium livestreams through their gaming console. Now, Twitter upgraded the app with some new features. When the Twitter …
Snapchat might seem like it's having trouble keeping up with Instagram - especially due to the latter's new features - but a new comScore report finds that it is actually more popular than Instagram among …
In the last two weeks, Instagram launched a new customisable "1960's" face filter, and more recently a colourful "rainbow" face filter inspired by its community. Feeling inspired? There's a lot of colour across social platforms these …
You've been tasked with continuing a big TV campaign on Facebook and Instagram. But the only assets you're given are a bunch of long, 16:9 aspect-ratio TV ads. Here's how to repurpose them, to make …
We're used to Facebook adding features. But now it's taking a few away. Effective on September 15, Facebook is removing the ability to boost a whole list of post types. There are many post types on …
As part of its efforts against fake news, Facebook wants people to trust in the sources of news articles that it surfaces for them in Trending and Search. So it's starting to show publisher logos …