As more and more people use GIFs to express themselves every day, it’s only fitting that creators would be given the ability to track the popularity of their GIFs. To do so, GIPHY has added view counts to GIFs on the platform.
GIFs have arguably become the most popular way to express ourselves on the Internet nowadays. Even Facebook – which initially snubbed everyone’s favourite animated image format – finally gave in, and even allows GIFs to be used as advertising assets. For good reason. Users share over 25k GIFs per minute on Facebook Messenger. The humble GIF is powerful as well. GIPHY says that your 30% more likely to start a conversation on Tinder, if you open with a GIF. GIPHY itself has over 200 million Daily Active Users! So, yes… GIFs are popular.
But “how popular is this GIF?” If you ask that question often, here’s your chance to get it answered. GIPHY has added GIF view counts. Every time someone sees a GIF on the platform, GIPHY counts a view. That’s once per view, not once per loop, ok?
Official Artist or Partner Channels on GIPHY will also now show you how many GIFs are available from each, and the cumulative GIF view count for the channel in question. For example, Domitille Collardey’s channel has 14 million views. GIPHY Originals Studios’ channel has 11.7 billion.
Why did GIPHY decide to give GIFs a view count? Well, because it says a lot about a GIF. As the company explains in the announcement for the new feature,
[quote]It tells us which GIFs are the most popular memes today or what was the most epic moment from last week’s Game of Thrones. It shows how strong the force is in the old chapters and the new. View counts show how often we like to be a bit roguish, as well! [/quote]
The popularity of a GIF is also a sign of how important certain moments in pop culture are. You can find out more about the feature, at giphy.com/faq.
You might also like
More from Other Platforms
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
Twitch Introduces New Ads Incentive Program To Help Streamers Monetize
Twitch has announced a new Ads Incentive Program that allows creators to insert ads in their streams for a predictable, …
Twitch Toughens Up Policies Against The Spread Of Misinformation
Twitch has updated its rules with stricter policies banning persistent promoters of misinformation on and off its platform.
