Remember Instant Articles on Facebook? Yes, the rich-media content format that loads really fast on your mobile devices. Well, Facebook is testing its video equivalent. Video that doesn’t use up your data plan.
Facebook wants to make sure you can consume as much content as possible, while at the same time going through the least amount of data possible. To help its users do so, it’s starting to test Instant Videos on its platform. What are Instant Videos? While Instant Articles are content formats that publishers have to publish in so they can load really fast on bad data connections, Instant Videos are downloaded and cached – then they are available to view later… for free.
Instant Videos – marked with a blue lightning bolt – are downloaded when your device is connected to Wi-Fi so you don’t need to use your data connection when you finally want to watch them. Clever, right? Yes, very. They will certainly help many more users consume more video on the platform, and will make both publishers and advertisers very happy too. Instant Videos are only available to a very small percentage of Android users at the moment.
TNW’s Director of Social Media, Matt Navarra shared a screenshot and TechCrunch reported the feature.
Facebook Instant Videos coming soon? ⚡️
h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r
— Matt Navarra (@MattNavarra) September 11, 2017
In any case, Facebook‘s goal is to get people to watch as much video as possible on the platform. It’s making sure the cost of data won’t be a problem in this.
You might also like
More from Facebook
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
Facebook Expands Support For 2FA Security Keys On Mobile
You can now set up two-factor authentication and log into Facebook on mobile using a security key.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …