How do you get “cold” top-of-funnel audiences to buy from you? Well, you could "warm them up" with Facebook video ads.
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Mark has always said video would be the future of Facebook. Well, we may not be in the future yet, but I tested the new Facebook video uploader, and it comes with some awesome new …
One brand that has particularly impressed us with their suitably energetic approach to Facebook video, is Lucozade. In this post, Jon Mowat looks at a few of the brand's best efforts, and what we can …
Facebook has announced that it is rolling out improvements to its video metrics in Page Insights - among others, it's adding aggregate minutes viewed, and simplifying aggregate video views to video metrics. Based on feedback from its …
Facebook has been rattled with backlash over the inaccurate video metrics it provided to advertisers for months and months - but it will now make sure you don't miss a single second of a video.How is this going to happen? …
Last February, Facebook introduced a new tool to automatically create captions for video ads. Now, the platform is extending the feature to all videos published by Pages.Research has shown that when sound starts playing unexpectedly, 80% of …
More video to the people! Facebook will now give you the option to stream videos on your TV through popular devices such as Apple TV and Chromecast.This update marks yet another proof that Facebook is moving …
A massive chunk of user-traffic on Facebook comes from mobile devices. Similarly, mobile ads drive more traffic. When looking at video ads, stats are even more impressive. So, if marketers want to use Facebook video ads, …
Let's start with a cliche: video is big on Facebook. Yes... we know...With that out of the way, we can look at the one issue Facebook video is facing: mobile data usage. Apparently many people …
Old Spice has become quite bold in the past couple of years. After its awesome "I'm on a boat" campaign, and its continuation, the brand has now launched an 8-bit Facebook video game, with the help of …
We're tired of writing it and you're probably tired of reading too; but, Facebook video is all the rage. The latest proof is that Facebook has just hired CollegeHumor Co-Founder, Ricky Van Veen.In case you have been living …
Facebook never ceases to amaze us with the speed at which it releases its new features. The latest promise to make your videos super smart, with embedded facial recognition and auto-captioning features.Recent reports reveal that Facebook is working …
I am convinced that VR is the next big interface revolution - Facebook feels the same. It is certainly investing a huge amount of resources in the development of the technology itself, but it is …
Remember those very early movies back in the 1920's? There was no sound recording back then, so it was all about the acting, and all about the image of course.In a recent audience ratings report, …
Hello video creators and publishers! We have a very exciting announcement to make. It looks like Facebook is trying out some new CTA buttons for its users. Also Read: Facebook Rolls Out 360 Video To Ads And …
A while ago we brought you the news that Facebook was introducing TRP buying to appeal to advertisers who wanted to buy video ads on the platform in very much the same way as they …
What's the first thing you do every day when you login on Facebook? I personally check birthday notifications on the top right part of my screen and write wishes to my online friends. But it look …
With the risk of sounding extremely annoying, here's the deal: Facebook is doing everything to boost video. Every other day the social media platform is adding little enhancements that bring its video service a step …