Hello video creators and publishers! We have a very exciting announcement to make. It looks like Facebook is trying out some new CTA buttons for its users.
Also Read: Facebook Rolls Out 360 Video To Ads And iOS
According to SocialTimes, the social network is now trialling a new way to display CTA buttons and prompts on its videos. Those buttons will appear on the actual video. Up until now, CTAs were always placed below the video in the form of buttons.
Why is this important? Well, firstly it’s because Facebook has been investing a lot on video lately. By introducing 360 videos and dedicated video feeds, Facebook is betting on luring more and more users into its platform. Yes, it still lacks the experience and overall reach of YouTube, but it’s on a steady track.
The second reason is Facebook ads. Facebook has a unique arsenal of targeting capabilities, that is available for video ads as well. With Facebook video surpassing photo ad spend for the first time, it’s only natural for the social network to launch new features that will delight creators and advertisers alike.
Exciting times!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Image courtesy of SocialTimes.
You might also like
More from Facebook
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S.Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
Facebook Tests New Desktop Layout Redesign
Reports say that some users are starting to see a new Facebook desktop layout, with all options listed on a …
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
