After testing its version of Stories for the last year, YouTube is now rolling out the feature to all eligible creators with over 10k subscribers.
YouTube has been testing the Stories format with a small group of creators over the last year, giving them the opportunity to strengthen their relationship with their audience by using the feature.
After applying the feedback it received over this time, YouTube is now announcing the roll-out of YouTube Stories to all “eligible creators with over 10k subscribers.
Stories makes the creation process is “lightweight, easy, and fun,” and features all the tools we’ve come to know and love in other versions of the format on Snapchat, Instagram, or Facebook. They include text, music, filters, stickers (YouTubey stickers), and more, allowing creators to individually customise their stories.
To create a story, all a user has to do is open the YouTube mobile app, tap on the video camera icon, and select “Create Story.”
YouTube has also added comments to Stories, giving everyone the opportunity to take part in the conversation. After fans comment, they and others can thumbs up and thumbs down comments or heart them.
All the same comment moderation tools are also available on Stories, and creators can respond directly to fans with photos or videos that the entire community can see.
YouTube Stories are also ephemeral pieces of content, just like on any other platform. They are available in the mobile app for seven days, allowing everyone to see them. They appear to subscribers in the Subscriptions tab and non-subscribers on Home and in the Up Next list below videos.
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