Facebook is testing a new layout for Facebook Stories on News Feed, in case you forgot they were there. Just in case.
Facebook has been trying to force its Facebook Stories format down our throats for some time. Instagram Stories are a success, right? Yes, they are! So why can’t Facebook Stories be the same? In any case, not being able to take a hint, Facebook is testing a new layout for Facebook Stories, bringing six (6!!!) of them right at the top of your News Feed. But that’s not all since you can also scroll through them, which means three pages of six Stories each. I’ll let you do the maths.
I’ll also let you guess what the first thing that takes up your entire first screen when you open the Facebook app (if you have the test, that is). At the moment, I just counted 40 Facebook Stories on my single line layout, so I guess the test surfaces fewer Stories? Does it have to complete sets of 6? We just don’t know yet. The test was spotted by Guillaume Baratte, who shared it with Matt Navarra this week.
— Guillaume BARATTE (@gbaratte) October 30, 2018
Facebook is obviously dead set on making Stories the future posting format for us all. There’s no doubt about that. And despite all the complaining, looking at the numbers (which aren’t THAT disappointing, to be honest), Facebook Stories and Messenger Stories (formerly Messenger Day) combined, are really doing pretty well. Facebook announced that the two formats have over 300 million DAUs. That’s daily active users by the way, and Instagram Stories have 400 million of them. But Facebook really desperately wants us to use Facebook Stories as well.
So, whether we resist or not, Facebook is making this happen. But what else can it do really? Well, for one, it can force Stories to be the one and only way to share anything on its platform. And that’s precisely what’s going to happen, mark my words.
Resistance is futile.