Pinterest has reached a milestone recently with now more than 70 Million worldwide users. And not only that, but Pinterest is now seen as a leader for visual social networks as it contributes to creating more business leads than other visual platforms such as Instagram or Vine.
After using the social pinboard mostely as a way to promote photos of their products and recipes, the world’s largest brand are now moving to make their own users create content for them. And a new form of paid advertsing has arrived with companies like Pinbooster running paid influencer media campaigns for brands such as: Whole Foods, Walmart, and Yoplait.
“Because Pinterest is such a visual, search-focused, aspirational network, it’s so much better for eCommerce than any other platform,” explained Pinbooster CEO Dave Weinberg. “And because it is aspirational, users are coming on and finding all these things they love in these different categories because they’re hoping eventually they’ll have the opportunity to try, build, or buy them themselves.”
A new infographic released by Pinbooster, the leading advertising platform for Pinterest, has compiled some of the most compelling numbers on one of the most powerful demographics on the network, women (who currently make up 80% of all Pinterest Users).
Related Stories:
- 15 Amazing Facts About Facebook in 2013
- How You Can Use Social Media to Increase In-store Sales
- How Social Commerce Could Be A Business Booster [Infographic]
You might also like
More from Pinterest
Pinterest Launches Today Tab In Australia To Mark NAIDOC Week
Pinterest is bringing its Today tab to Australia to celebrate National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.