Facebook has announced its next evolution in social commerce - a new Shops feature that allows businesses to set up their online stores quickly.
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TikTok is taking another step into social commerce with the test of a feature that lets influencers add eCommerce links to their posts.
Instagram is working on a new standalone app dedicated to online shopping. It will be the company's most significant push into e-commerce so far.
If you thought that Facebook launched Marketplace to just cater for buying and selling between users, you are wrong. After launching in 17 more countries recently, Facebook seems to have a lot more coming to …
There is new ad product on Snapchat, and it is going to be a game changer for retailers: Snap to Store.Being able to drive trackable in-store conversions is the goal of every social media marketer. So …
What's the most important and critical metric for your e-commerce site? Yes, you're right, it's "cart abandonment." And this is how you can lower it and maximise your profits.In a brick-and-mortar retail establishment, abandoning one’s …
While other instant messaging apps seem to focus on ephemeral content, Viber is making a surprise move by integrating a shopping experience within its app.Nowadays, most instant messaging apps are trying to become real multi-functional platforms of …
During the Super Bowl millions pick pizza as their favourite game-time snack. And Domino's, is making it a lot easier for you to get yours. Cue, full-menu ordering from its Messenger bot "Dom."Domino's is one of …
Social commerce has grown a lot in that past few years, and yet it still hasn't caught on among most consumers. Why is this so? A report from Sumo Heavy Industries gives us some idea of …
Stop everything. On November 7, Instagram will launch a series of e-commerce features that will allow brands to tag products and sell them directly from the app.It looks like Instagram is about to beat everyone to it. Social commerce …
Bots are taking over Messenger and their applications for brands are endless! There are bots out there for things like customer service, checking in for a flight, or getting other real-time information from a business, or even …
Since visual search launched there have been over 130 million visual searches on Pinterest. And last year, Pinterest gave us a way to buy those things we were interested in, directly from our mobile device. …
In September 2015 we reported that Twitter had launched a buy button allowing users to purchase things without having to leave the platform. Then, we discussed why this might fail... And now, Twitter is apparently getting rid of it.The news …
Social shopping is an important trend, but no social network has really integrated seamless functionalities for users to buy things directly. Instagram might be a good discovery tool, but the absence of links on posts …
It's 2016, and I believe that Social media is a necessity for most businesses nowadays. I say most, because there are of course exceptions, but I think it's safe to say that all individuals and businesses …
Do you remember that chunky sweater you once pinned on Pinterest? You can now have it at a reduced price. Why? Because Pinterest is your friend and will now alert you in case a product you …
I can't believe it's already mid-December, can you?! 2015 was another super exciting year for social media marketing and as we are readying to celebrate the arrival of 2016, it's time to have a look at …
Not having links on Instagram posts is not such a bad thing really... But not for most brands. If only they could add links to their Instagram posts. If only. Sales would shoot straight through …