Instagram is working on a new standalone app dedicated to online shopping. It will be the company’s most significant push into e-commerce so far.
According to various sources, Instagram is currently working on a new standalone app dedicated to shopping. The app will let users browse through collections of product photos from merchants, and allow them to purchase goods directly within the app.
Instagram already counts over 25 million businesses on its platform, with 2 million of them being active advertisers. So the company certainly has the potential to become a leading e-commerce force. Instagram already has a shopping feature that it launched in November 2016. It allows for businesses to tag posts with individual products and for users to shop directly from the platform.
It is not the first time Instagram releases a standalone app. The company has launched an app dedicated to Direct messaging and more recently launched IGTV, a new long-form video content app.
Instagram declined to comment on the news, and there is no confirmation of a potential release date. The app is still under development, and the project could still be cancelled. However, should the app launch, it will be, by far, Instagram’s (and Facebook’s) most significant push into e-commerce so far.
You might also like
More from Instagram
Instagram Tests Letting Users Choose Whether To Show Or Hide Like Counts
Instagram like counts, should we show them or hide them? Instagram cannot decide, so now they will ask us to …
Instagram Expands IGTV Ads To Select Creators In The UK And Australia
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Instagram Will Soon Let You Save Your Stories As Drafts
Instagram has announced it's working on an option to save your Instagram Stories as drafts that you can post later.
Facebook Is Building An Instagram App For Kids Under 13
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
Instagram Limits Interactions Between Teens And Adults They Don’t Follow
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Instagram Releases New Set Of Stickers Honoring Women In STEM On Pi Day
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.
Facebook Tests Feature That Lets You Share Reels On Facebook
Facebook has confirmed the test of a feature that allows Instagram users to share reels on Facebook News Feed.
Instagram To Relaunch Its Lite App In 170 Countries With Support For Reels
Instagram Lite could make its big comeback with new features and slightly larger file size, and support for Reels.
N26 Highlights Banknote Gender Parity With New AR Effect
Mobile bank N26 has launched a new AR effect that highlights the low representation of women on banknotes.
