Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
Pinterest is increasingly offering engaging, shoppable experiences in more immersive formats as well as actionable entertainment. Now, the inspiration platform wants to gather these experiences under a new content panel called Pinterest TV.
The platform announced the launch of Pinterest TV, which will feature a series of live, original, and shoppable episodes featuring creators from the platform.
Related | Pinterest Introduces Its First-Ever Original Content Series
Starting on November 8, Pinterest will air new episodes from Monday to Friday at 3 pm PDT / 6 pm EDT in the US – on iOS and Android.
Pinterest TV episodes will be refreshed each weekday with a new episode focused on a different category among food, home, fashion, beauty, and more. After they have gone live, episodes also become available on-demand. In addition, at the end of each working week, products will drop in a live shopping setting where Pinners can take advantage of discounts from brands including All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented, and more.
To watch Pinterest TV, Pinners can click on the new TV icon in the upper left corner of their Pinterest app and view episodes, interact with hosts, ask questions via chat, and get answers live.
Pinterest TV will feature top Pinterest creators like Christian Siriano, American Fashion Designer and Project Runway alum, Director & Screenwriter Monica Suriyage, and Olympic gold medalist in diving and knitting guru Tom Daley, among others.
“I am so excited to be bringing the inspiring ideas on Pinterest to life by hosting my own live series on Pinterest TV. My show is titled Tom Tries… and I will essentially be embarking on an odyssey of trying new things! Each Wednesday, starting November 10 at 3 pm PST, I will be paired up with a different grandma or grandpa who is also an expert crafter/Creator, and we will spend thirty minutes trading crafting secrets!” said Tom Daley Olympic gold medalist.
Along with Pinterest TV, Pinterest is launching a virtual studio where Pinterest producers work directly with each creator to develop unique content, providing “backstage” A/V support and going live with engaging episodes.
Pinterest TV will also provide creators with the opportunity to showcase and tag products that Pinners can shop and purchase on the retailer’s site. In addition, hosts will have a shopping toolbox to enable live shopping experiences, including a product drawer with prices and product details, product drops and brand collaborations, a display of how much is left, and a limited-time-offer module to offer discounts.
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience.