‘Send WhatsApp Message’ CTA Button Now Available On Boosted Facebook Posts
Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers …
Facebook Makes Campaign Budget Optimisation Available On All Objectives
Facebook is introducing an easier way for advertisers to maximise their campaign results, with budget optimisation at the campaign level. Up …
The Top 5 Social Media Trends Of This Week
Welcome to the latest edition of this week's top social media trends! Facebook brings more to its Creative Hub, Snapchat …
Facebook Ads Manager For Excel Add-In Makes Exporting Campaign Data A Breeze
If you've ever found that it's taken too long to export data to Excel, from multiple Facebook accounts in Ads …
Facebook Starts Testing Ads On Messenger
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming …
What’s Estimated Ad Recall Lift And How Does Facebook Calculate It?
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, …
Should Brands Prefer Snapchat Or Instagram?
Instagram copied Snapchat heavily in 2016, introducing many features that are clearly geared towards poaching the latter's main audience. Today, …
Use These Benchmarks To Set The Right Social Media Goals For 2017
2016 has come to an end, and it's time to look back, take toll, and plan ahead for a more …
What Do Social Media Managers Wish For In 2017?
It's that time of year when you start setting your goals and there is a growing challenge when dealing with …
Instagram Adds Vertical Video And Photo Ad Formats
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, …