Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
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Facebook is introducing an easier way for advertisers to maximise their campaign results, with budget optimisation at the campaign level. Up until now, budgets on Facebook ad campaigns took place at the ad set level, and …
Welcome to the latest edition of this week's top social media trends! Facebook brings more to its Creative Hub, Snapchat now has context cards and Instagram content may have peaked.There are two things that really …
If you've ever found that it's taken too long to export data to Excel, from multiple Facebook accounts in Ads Manager, you're in luck. Facebook has just made a special add-in for Excel to deal …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it?Facebook …
Instagram copied Snapchat heavily in 2016, introducing many features that are clearly geared towards poaching the latter's main audience. Today, apart from some small differences, the two platforms are incredibly similar. So much so, that many …
It's that time of year when you start setting your goals and there is a growing challenge when dealing with social media marketing. How can you set your goals in a constantly changing field? How …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
How can a simple story turn into one of the most inconspicuous cases of influencer marketing? Here's how.There's this story going around. You might have heard it once or twice before. It's about a guy who …
Less than a month ago, Pinterest launched some major retargeting updates to entice advertisers. Now it's adding a Promote button to Pins, so that you can quickly promote them without getting into process of setting …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of …
Welcome to the latest edition of this week's top social media news. It might have been the last week of August, but the news agenda was busy! So much that it was a bit tough …
A massive chunk of user-traffic on Facebook comes from mobile devices. Similarly, mobile ads drive more traffic. When looking at video ads, stats are even more impressive. So, if marketers want to use Facebook video ads, …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
In the last few years, Twitter ads have become a big part of the promotion of major film productions on social media. Whether with organic or paid activities Twitter is big on film. Some recent new movie …