It’s been a busy week for Twitter, and it seems to be enjoying the buzz created by the #RIPTwitter rumours. Nevertheless, the company really needs to pull its act together because it’s not growing fast enough and not making any money. So, on Tuesday, Twitter launched First View – a Premium Ad Placement. We are all waiting for a “game changer”… Will this be it?
Also Read: #RIPTwitter: What’s Your Reaction To A Non-Chronological Timeline?
First View is a new ad placement for promoted videos, allowing advertisers to be the the top Twitter ad at the top of people’s timelines for 24 hours. Using a premium placement like this ensures that they gain maximum exposure to Twitter’s audience.
With this, Twitter is going beyond Promoted Trends and Promoted Moments, putting an emphasis on video ads.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
In Twitter’s own words,
[quote]First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.[/quote]
For now, First View will only be available to managed clients in the US – 20th Century Fox being the first to try it out. According to Marc Weinstock, President of Domestic Theatrical Marketing in 20th Century Fox,
[quote]Word of mouth is more important than it has ever been in movie marketing. And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding Dates while generating buzz and social conversation. We are able to hit a broad movie-going audience with great video in a way that not just garners views, but actually creates social momentum.[/quote]
First View seems to be at least an interesting addition to Twitter’s plans to monetise its platform, despite only targeting larger clients – and US-based ones for now.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This follows thoughts for tweets of up to ten thousand characters, and of course also the rumours of the possibility of Twitter launching an algorithmic timeline, Twitter is looking for the next big idea that will take it to the next level, winning both users, and advertisers in the process.
What do you think?
You might also like
More from Twitter
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
