Facebook has added a new call-to-action button option on boosted organic posts, allowing advertisers to start conversations with their customers on WhatsApp.
Facebook is introducing an easier way for advertisers to maximise their campaign results, with budget optimisation at the campaign level. Up until now, budgets on Facebook ad campaigns took place at the ad set level, and …
We have been expecting ads on Facebook Messenger for some time now. Almost a year ago, we reported that ads were coming to the platform. And now, the time has come. Facebook is starting to test ads on …
When using the brand awareness, video views, and page post engagement objectives on Facebook ads, one of the metrics we look at, is estimated ad recall lift. But what does it represent, and how does Facebook calculate it? Facebook …
Ever since ads were made available on Instagram, the company has been trying hard to provide the best ads experience for users, and the best results for advertisers. And now, Instagram is adding a brand new ad …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it. On the other hand, many find that …
A big challenge for local brick-and-mortar businesses these days, is how to measure how their online ad campaigns affect offline actions such as shop visits and in-store sales. To help them, Facebook has announced three …
Earlier this month we announced that Instagram was starting to allow advertisers to add videos to carousel ads. Now, the feature is available to all, as announced in a recent Instagram for Business post. Carousel ads …
Ever since Facebook turned Messenger into a platform of its own, we've been expecting it to start featuring ads at some point. Apparently, this is actually not so far away actually, because according to a …
It’s been a busy week for Twitter, and it seems to be enjoying the buzz created by the #RIPTwitter rumours. Nevertheless, the company really needs to pull its act together because it's not growing fast enough and not …
If you're an advertiser using Facebook, and it's lead-generation you're after, here's some very useful information for you courtesy of Nanigans. Ready to find out which is the best time of the week to run …
Up until now, advertisers on Instagram could only post 30-second video ads on the platform - that's still 15 seconds longer than video posts. But today, Instagram has announced that it's starting to run 60-second video …
A few months ago advertisers on Facebook were given a new way to get leads on the platform with a brand new ad type called Lead ads. It's months later, and Lead ads have proven …
It was just a few days ago that we read that Twitter is considering to extend a tweet's length to up to 10,000 characters, possibly ending the struggle of fitting a message into just 140 characters. Needless …
Ever since carousel ads were launched on Facebook I am sure many of you have been trying to find an opportunity to use them in some really awesome creative way... Some brands have already done …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …