Facebook IQ has published four ways in which you can adapt your ad measurement strategy, and run more effective campaigns during the COVID-19 crisis.
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Twitch and Moat by Oracle Data Cloud have announced a new analytics and measurement tool that extends Moat measurement to Twitch’s SureStream video ads.
Oracle announced this week that GIPHY will now use Oracle Moat to measure ad delivery, viewability, and invalid traffic for branded GIFs.
Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.
During its annual Global Partner Summit in New York, Facebook unveiled a new tool that measures the effectiveness potential of an ad even before it goes live.Measurement beyond click-through and conversions continues to be a …
Influencer Platform Buzzoole has teamed up with Nielsen to help brands and agencies to measure the "true reach" of influencers.
Facebook has been prolific with upgrading its ads measurement tools during the past few weeks. Today it announced another candy for advertisers and analysts who will now be able to measure brand lift on the …
Facebook is rolling out a tool for publishers to measure how their Instant Articles perform compared to their mobile web versions. Facebook launched its fast-loading Instant Articles format back in 2015, and since then, many publishers …
Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new markets globally, building on the broader relationship between the companies.Nielsen has provided measurement for Twitter mobile campaigns in the U.S. for …
Over 50% of views on YouTube are now coming from mobile, so it's hard to ignore the need for features that increase effectiveness across devices.Google has announced changes that will allow advertisers and agencies to …
Back in 2014, Atlas introduced "people-based marketing," the idea that people are at the central to the decisions advertisers make. At the foundation of people-based marketing is accurate measurement. And that's why Atlas is now shifting its focus onto …
To help advertisers get the best data from their campaigns, Facebook has announced a few new products and integrations with its people-based measurement partners.Measurement is an integral part of understanding campaigns and their effectiveness. The …
Advertisers on any advertising channel always want to know that their adverts are being seen, and how much they are being seen. They also want to know that their metrics are accurate. To address this …
How often have you had a brilliant idea for your brand that would use Twitter, but you questioned whether you or your team could pull it off?1. "How On Earth am I going to measure the appeal …
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