Reddit Introduces “App Install” Campaign Objective And Improves Its Conversion Pixel
Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and …
Facebook Creative Compass Is A New Effectiveness Tool For Marketing Partners
During its annual Global Partner Summit in New York, Facebook unveiled a new tool that measures the effectiveness potential of …
This New Tool Calculates The “True Reach” Of Influencers
Influencer Platform Buzzoole has teamed up with Nielsen to help brands and agencies to measure the "true reach" of influencers.
Facebook To Unify Brand Lift Measurement Across Digital And TV
Facebook has been prolific with upgrading its ads measurement tools during the past few weeks. Today it announced another candy …
Facebook Rolls Out A New Instant Articles Analytics Tool
Facebook is rolling out a tool for publishers to measure how their Instant Articles perform compared to their mobile web …
Nielsen Expands Measurement Of Twitter Mobile Campaigns To 23 More Countries
Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new markets globally, building on the broader …
Google Improves Youtube Ad Performance And Measurement Across Screens
Over 50% of views on YouTube are now coming from mobile, so it's hard to ignore the need for features …
Facebook’s Atlas Shifts Its Focus To Measurement
Back in 2014, Atlas introduced "people-based marketing," the idea that people are at the central to the decisions advertisers make. At the foundation …
Facebook Expands Its People-Based Measurement Partnerships
To help advertisers get the best data from their campaigns, Facebook has announced a few new products and integrations with …
Facebook Announces New Partners for Advert Viewability Verification
Advertisers on any advertising channel always want to know that their adverts are being seen, and how much they are …