Nielsen has announced that it has expanded its measurement of Twitter mobile campaigns to 23 new markets globally, building on the broader relationship between the companies.
Nielsen has provided measurement for Twitter mobile campaigns in the U.S. for around a year, but the company is now expanding measurement to 23 more countries, including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, Poland, Puerto Rico, Singapore, Taiwan, Thailand, Turkey, and the United Kingdom. In a press release announcing the expansion of its measurement activities, it also explained that
[quote]through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.[/quote]
Digital Ad Ratings allow advertisers, media agencies, and publishers to use independent third party measurement of their campaign performance “with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for campaigns that run in Twitter’s mobile app.”
Jeffrey Graham, Vice President of Market Insight & Analytics at Twitter explained that “as smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter.”
You might also like
More from Twitter
Elon Musk Set To Relaunch Twitter Blue On November 29
Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end …
Elon Musk Is Really Buying Twitter This Time
It's the end of a wild story: Elon Musk's $44 billion Twitter deal is actually happening.On Tuesday, representatives of Elon …
Twitter Is Rolling Out Editable Tweets, For Real
This time it's for real: Twitter is rolling out editable tweets. There is a catch though: you will have to …
Twitter Shareholders Vote To Approve $44 Billion Elon Musk Buyout
A large majority of Twitter shareholders approved the buyout, now Musk wants to fight his way out of it.Elon Musk …
Twitter Is Testing An Edit Tweet Feature
Twitter announced it's testing an 'Edit Tweet' feature that will give users the ability to edit their Tweets within 30 …
Twitter Introduces Super Follows Exclusive Spaces
Creators who are using Twitter’s Super Follows monetization option can now host Twitter Spaces, available exclusively to their subscribers.Twitter says …
Tweet Replies Ad Placement Now Available On All App Install Campaigns
Twitter is now allowing all advertisers to use its new Tweet replies ad placement, for app install ads, on iOS …
Twitter Tests Larger Product Displays With Twitter Shops
The new feature being tested with select US merchants will allow businesses to showcase up to 50 shoppable items on …