Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.
A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new App Install campaign objective that will help advertisers further optimise their Reddit Ads for performance. In addition to the new App Install objective, Reddit has also improved its Conversion Pixel significantly, with “expanded capabilities for tracking and measurement.”
The new App Install objective is “built on top of the foundation […] laid with Cost Per Click ads,” and will appeal first and foremost to mobile-first advertisers who are “looking to grow their mobile user base.” Advertisers will be able to choose the campaign objective, and Reddit will optimise ads to bring App Store visits for this purpose.
When advertisers choose this new campaign objective, Reddit will target its mobile app users with native mobile ads directly, and advertisers will be able to bid per click, meaning that they will only pay if the ad converts to an app store visit. Thus they will target iOS and Android users, and “direct clicks to the app store URL.” As it rolls out the new App Install objective, Reddit has also updated its “reporting capabilities through integrations with seven of the leading app install attribution providers, including Adjust, Tune, Appsflyer, Kochava, Tenjin, Singular and Branch.” As a result, impressions and click data can be tracked and monitored directly within an advertiser’s attribution provider’s dashboard.
The new performance bid types and campaign objectives on Reddit also come with a “vastly improved Conversion Pixel with expanded capabilities for tracking and measurement.” Up until now, the Reddit Ads Conversion Pixel could only track one conversion event, and put view-through and click-through conversions together. This didn’t allow any attribution window configuration.
Now, the improved Conversion Pixel can track eight different conversion events: ‘Page Visit,’ ‘View Content,’ ‘Search,’ ‘Add to Cart,’ ‘Add to Wishlist,’ ‘Purchase,’ ‘Lead,’ and ‘Sign Up.’ More importantly, though, it can break out view-through and click-through conversions separately, and provides 1, 7, or 28-day attribution windows. Finally, the improved Pixel also shows conversion data in a new conversion tab.
With the new App Install objective and the rest of this “performance bundle,” Reddit now offers five different campaign objectives for advertisers: reach, video view, traffic, conversions and App Install. It also brings all the relevant bid types for them – CPM, CPV and CPC.
This is all a massive upgrade for Reddit’s advertising options, but the company says it will be introducing a lot “more advanced optimization and targeting offerings” in 2019.
You might also like
More from Other Platforms
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Tinder Will Remove Social Profiles From Bios
Tinder says it will remove social profiles from bios as part of its updated community guidelines to keep the dating …
Bluesky Social Is Now Available On Android
Jack Dorsey's decentralized Twitter competitor Bluesky Social is now available for Android devices, albeit as an invite-only beta.
Discord Rolls Out Server Subscriptions In The US
Discord server subscriptions are available for all servers whose owners are in the US, ranging in price from $2.99 to …
Apple Redesigned The Entire iCloud.com Experience
Apple has given iCloud.com a major redesign, adding widget-like tiles that make the site look and feel a lot more …
Discord Launches Voice Channel Emoji Reactions
Discord has released Voice Channel Reactions, a new feature that celebrates one of the most popular behaviors on its platform…the …
Netflix Is Building Its Own Mobile Games Studio In Finland
Netflix has announced it is building an in-house mobile games studio for Netflix Games in Helsinki, Finland. Finland was chosen as …
Stripe Now Lets You Buy NFTs Without Having To Own Crypto
Stripe has unveiled a new suite of services that includes the ability to buy crypto and NFTs with fiat currencies.
Twitch Introduces New Ads Incentive Program To Help Streamers Monetize
Twitch has announced a new Ads Incentive Program that allows creators to insert ads in their streams for a predictable, …
How To Search Reddit Comments From The Search Bar