During its annual Global Partner Summit in New York, Facebook unveiled a new tool that measures the effectiveness potential of an ad even before it goes live.
Measurement beyond click-through and conversions continues to be a challenge for advertisers. While Facebook’s relevance score was a first step into predicting the effectiveness of an ad on the platform, the new Facebook Creative Compass tool is a real diagnostic tool that will help Facebook Marketing Partners better understand how likely people will be to take action after seeing an ad.
This new effectiveness tool is designed to better predict and measure the impact of advertising creative on the Facebook platform. It provides metrics to evaluate how noticeable an ad will be once released in the News Feed, how likely it is to be understood by its audience as well as how believable the ad will feel to the user. Maybe most important of all, Facebook Creative Compass will tell you how high the ad’s potential is to trigger an action.
Facebook Creative Compass
The tool will only be available to Facebook Marketing Partners for now. But there are good news on that side too…
During the summit, Facebook also announced a new partner program for smaller agencies and individuals called Facebook Marketing Consultants. The first round is open in North America, the UK, France and Germany:
“Beyond agencies, we know there are individuals and qualified professionals who can help businesses grow, so we’re testing a new program called Facebook Marketing Consultants to connect advertisers with vetted professionals to fulfill demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup.”
More from Facebook
How To Get Started With Facebook Collaborative Ads
In this tutorial we look at Facebook Collaborative Ads, what they are, how they work, and how you can get …
Facebook Is Testing A New Layout For The Stories Composer
As part of its effort to give Stories a push, Facebook is testing a layout for the Stories composer that makes …
Eventbrite Partners With Facebook To Power New Ticketing Functionality For Facebook Events
Eventbrite and Facebook announced the launch of a new "Ticketing on Facebook" product that brings ticketing functionality to Facebook Events. …
