During its annual Global Partner Summit in New York, Facebook unveiled a new tool that measures the effectiveness potential of an ad even before it goes live.
Measurement beyond click-through and conversions continues to be a challenge for advertisers. While Facebook’s relevance score was a first step into predicting the effectiveness of an ad on the platform, the new Facebook Creative Compass tool is a real diagnostic tool that will help Facebook Marketing Partners better understand how likely people will be to take action after seeing an ad.
This new effectiveness tool is designed to better predict and measure the impact of advertising creative on the Facebook platform. It provides metrics to evaluate how noticeable an ad will be once released in the News Feed, how likely it is to be understood by its audience as well as how believable the ad will feel to the user. Maybe most important of all, Facebook Creative Compass will tell you how high the ad’s potential is to trigger an action.

Facebook Creative Compass
The tool will only be available to Facebook Marketing Partners for now. But there are good news on that side too…
During the summit, Facebook also announced a new partner program for smaller agencies and individuals called Facebook Marketing Consultants. The first round is open in North America, the UK, France and Germany:
“Beyond agencies, we know there are individuals and qualified professionals who can help businesses grow, so we’re testing a new program called Facebook Marketing Consultants to connect advertisers with vetted professionals to fulfill demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup.”
You might also like
More from Facebook
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Introducing Facebook Dynamic Ads For Streaming
Facebook has announced Dynamic Ads for Streaming - a new ad solution that will help streaming brands highlight their content …
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
Facebook Expands Supports For Unemployed Or Furloughed Ad Agency Professionals
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
LADbible’s Facebook Community Group Netflix Bangers Hits 1 Million Members
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.
Facebook Expands Support For 2FA Security Keys On Mobile
You can now set up two-factor authentication and log into Facebook on mobile using a security key.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …