Welcome to this week's top social media stories. It's here, and by "It" I mean IGTV, the new long-form content app from Instagram. Have you tried it yet? You can't miss it really...
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YouTube has acquired FameBit, an online self-service influencer marketplace where brands, influencers and creators collaborate to create sponsored branded content.FameBit makes it easy for brands to put their products into videos made by influencers. It works as a self-service marketplace: …
Earlier this year, Facebook launched v2.7 of its Graph API, with some pretty big features such as Live video audience restrictions, continuous live video and a new Insights metric. Now Graph API v2.8 is here, …
I love pancakes. As much as I love change. Especially when it's good stuff being added to platforms I already love. So I, for one, saw the global launch of Facebook Reactions as one of …
Reactions are finally here for everyone. And while most users agree that they are good news, some marketers have already voiced their "concern" over a "new metric." While I'm sure there could be an endless discussion …
It was just a few days ago that we read that Twitter is considering to extend a tweet's length to up to 10,000 characters, possibly ending the struggle of fitting a message into just 140 characters. Needless …
Twitter has announced that it will now be opening up access to its full archive of Tweets - which includes any Tweet that has ever existed publicly! This is great news for marketers and companies …
This post was brought to you byTechnology is changing marketing. On the one hand, consumer behaviour has changed. The growing popularity and use of mobiles, tablets and laptops has resulted in consumers being online constantly. …
140 characters are no more! Yesterday, Twitter announced that it will expand its character limit on Direct Messages, to enable a more wordy private communication between Twitter users. Also Read: Twitter Makes It Easier To Follow In-Tweet …
Everytime Facebook rolls out a new update, clever marketers scrutinise the list of changes to look for new marketing opportunities. Yet, there is one (very) underrated tool that you can leverage today, and one that has …
In a move to seduce marketers even more, Pinterest has announced it is launching its "Marketing Developer Program" - which will give selected partners access to new tools, allowing them to deliver better and more …
Facebook has built itself by providing Marketers with a platform where they can really reach out to their target audience. And I am not talking only demographics here, Facebook helps marketers build complex audiences based on …
Whether you work in an agency or client-side, you will probably agree that the relationship between the two is much like a love story. They meet, they fall in love and then one (often the …
Facebook may have disappointed a bunch of marketers with its decreasing organic reach, but it nevertheless remain a great, some would say essential, tool for brand marketing.Today, Facebook launched a new product which will, no doubt, …
It has become very common to hear people who claim they will leave Facebook, or marketers who claim they will not use Facebook anymore. Some will say it is become it has become too mainstream, …
Facebook is 10 years old. Many are now looking at what has been done since its launch, we choose to look at what Facebook could/should be doing over the next 10 years. We think the …
With all that Social Media Boom the past 5 years we observed two trends; The existence of several people claiming to be social media experts, gurus or evangelists, when -in fact- they were... irrelevant and, on …
A day after officially launching hashtags, Facebook published an interesting article on advice to marketers using hashtags for brands, products, public figures and local businesses.Every day, more than 4.75 billion pieces of content are shared …
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