A day after officially launching hashtags, Facebook published an interesting article on advice to marketers using hashtags for brands, products, public figures and local businesses.
Every day, more than 4.75 billion pieces of content are shared on Facebook.* In many cases, these conversations are about brands, products, public figures and local businesses.
Hashtags are now available to a small percentage of people and Pages on Facebook, and we will roll them out more broadly in the coming weeks.
Here is what marketers need to know:
- If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.
- Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.
- Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.
- Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.
Hashtags are a first step in surfacing relevant and important public conversations. Over time our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.
*Facebook internal data, May 2013.