TikTok is partnering with Mediaocean to allow brands to manage TikTok ads through the omnichannel advertising platform.
The New York-based company, which lets marketers extract insights for planning, optimizing, and continuously improving ad performance, will now also allow marketers to plan, buy, measure, and optimize TikTok ads alongside other media channels.
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With the announced partnership, brands will effectively be able to achieve three main goals.
Firstly, they will be able to leverage Media Intelligence through the use of an omnichannel data warehouse uniting and translating various inputs. Marketers will be able to use these inputs to build custom analyses and reports.
Marketers will be provided with actionable insights about their campaigns, tying historical performance and financial metrics back into planning next campaigns. Furthermore, it will allow them to further optimize campaigns and continuously improve them.
Secondly, they will be able to better perform media management. TikTok’s partnership with Mediaocean will centralize the activation and optimization of omnichannel media to streamline processes and run global campaigns across a variety of channels and media types.
Finally, advertisers will be able to better manage their media finance capabilities. Mediaocean will act as a “single source of truth” and “a foundational record” for all media and creative transactions, offering end-to-end accounting, with controls built for advertising.